Customer Relationship Management - Manitoba Customer Contact Association

Customer Relationship Management

Customer Relationship Management (CRM)

In this 36 hour course, participants explore the impact CRM strategy has on business and customer relations.

Students will discover how a CRM system helps businesses keep customer contact details current, track customer interactions, manage customer accounts, while improving Customer Lifetime Value (CLV).

Course Description:

Experience a comprehensive examination of customer retention and value while exploring the importance of technology and relationship building strategies. With this course, you will master CRM principles as a leader within your organization.

Course Objectives

Upon completion of the course, students will be able to:

  • Identify the dynamics and economics of customer acquisition, retention, value and access
  • Understand how to evaluate the effectiveness of service delivery and its impact on customers
  • Develop relationship building techniques
  • Demonstrate an understanding of how to execute a strategy that aligns human resources, business processes, and technology to assure a positive customer experience

Date: April 13 to June 13

Time: 6:00 pm to 9:00 pm

(Classes will be held on Wednesday evenings at 1000 Waverley Stret)

Registration Fees:

  • CAM: Customer Relationship Management (CRM) Course - $620
  • Course materials (mandatory manual) - $80

To register for this course contact [email protected]

The Certificate in Applied Management (CAM) was designed to provide individuals in various work environments with the opportunity to combine management studies with applications relevant to their own careers.

Core Courses

  • MGGMT 0100 Canadian Business: An Introduction
  • LDRS 0540 The Art and Practice of Team Leadership
  • MGMT 0520 Excellence in Communication

To learn more about the U of M's core courses and how to apply to the program click this link.

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