Customer Relationship Management - Manitoba Customer Contact Association

Customer Relationship Management

Customer Relationship Management (CRM)

In this 36-hour course, participants explore the impact CRM strategy has on business and customer relations.

Students will discover how a CRM system helps businesses keep customer contact details current, track customer interactions, manage customer accounts, while improving Customer Lifetime Value (CLV).

Course Description:

Experience a comprehensive examination of customer retention and value while exploring the importance of technology and relationship building strategies. With this course, you will master CRM principles as a leader within your organization.

Course Objectives

Upon completion of the course, students will be able to:

  • Identify the dynamics and economics of customer acquisition, retention, value and access
  • Understand how to evaluate the effectiveness of service delivery and its impact on customers
  • Develop relationship building techniques
  • Demonstrate an understanding of how to execute a strategy that aligns human resources, business processes, and technology to assure a positive customer experience

Date: April 6 – June 8

Time: 5:30 pm to 9:00 pm

Virtual Delivery (Classes will be held on Wednesday evenings)

Registration Fees:

  • CAM: Customer Relationship Management (CRM) Course - $620
  • Course materials (mandatory manual) - $80

To register for this course contact [email protected]


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