Customer Relationship Management
MCCA Required Course
Customer Relationship Management (CRM) introduces students to fundamental concepts, theories and practices of CRM.
Experience a comprehensive examination of customer retention and value while exploring the importance of technology and relationship building strategies. With this course, you will master CRM principles as a leader within your organization.
Upon completion of the course, students will be able to:
- Identify the dynamics and economics of customer acquisition, retention, value and access
- Understand how to evaluate the effectiveness of service deliveryand its impact on customers
- Develop relationship building techniques
- Demonstrate an understanding of how to execute a strategy that aligns human resources, business processes, and technology to assure a positive customer experience
Manitoba Customer Contact Association:
University of Manitoba:
Student Information Services (SIS)