Digital Marketing Specialist - Steinbach Marketing Specialist - Manitoba Customer Contact Association

Digital Marketing Specialist - Steinbach Marketing Specialist


Build a rewarding career with Steinbach Credit Union

Steinbach Credit Union is Manitoba’s largest credit union and the 7th largest in Canada with over $8 billion in total assets. For the past 80 years, we have worked with our members to create relationships based on trust and support. Our goal is to provide advice and recommend products and services that are tailored to meet every member’s individual needs.

Our member-centric approach is a key driver in everything we do, and our level of service is second to none. We provide an environment of trust in which members feel comfortable doing business and they will recommend us to their family and friends. For more information, please visit our website

An exciting opportunity awaits

We currently have an opportunity for a Digital Marketing Specialist to join our team. As the Digital Marketing Specialist (DMS), you will understand how members interact with the SCU brand so you can develop and execute digital and email marketing campaigns to connect with members at critical points throughout the member experience. The DMS will use data to anticipate member needs and deliver timely, personalized interactions across every digital channel and touchpoint, resulting in an improved member experience and revenue growth for SCU. Through participation in SCU’s Salesforce CRM project, the DMS will have the opportunity to learn the Salesforce Marketing Cloud (SFMC) platform and will support the organization in the successful integration of Salesforce Marketing Cloud (SFMC).

Specific Responsibilities:

  • Contribute to the design and development of the SFMC to drive business value.
  • Collaborate with the marketing team to develop email templates, target and personalize content utilizing first party data. Plan scheduled or triggered email automations.
  • Plan and execute search engine marketing (SEM) campaigns, social media marketing campaigns, and display advertising campaigns in collaboration with the marketing team and external partners.
  • Test and optimize digital and email marketing campaigns: and make recommendations based on insights.
  • Analyze targeted market and member data/research, market trends, and competitor data. Collaborate with the marketing team in using insights to inform campaign planning and execution.
  • Partner with the SCU Salesforce team to ensure data capture and integrity, and optimization of the member journey.
  • Stay up to date with the latest martech, marketing automation and email marketing best practices.
  • Ensure all digital efforts effectively position the benefits of SCU products and services and are aligned with the SCU brand, including communications that may be produced by external partnerships.
  • Collaborate with the marketing team, internal teams and external partners to ensure cohesiveness and accuracy across all platforms.


  • A minimum of 4-6 years of job related experience, or an equivalent combination of education and experience.
  • Google Analytics certification is an asset 
  • Experience with Salesforce CRM, Salesforce Marketing Cloud or other marketing automation platforms is an asset
  • Software proficiency, including MS Office Professional
  • Knowledge of governance and compliance with reference to digital and email marketing
  • Knowledge of Marketing Cloud extension products and features (Datorama, Interaction Studio, Audience Builder, etc. 
  • Experience with web platforms such as Google Ads, Google Analytics, Google Data Studio, Funnel, Facebook Ads, Sprout Social, Unbounce and Site Improve.
  •  Familiarity with publishing and CMS software would be considered an asset 

 How we'll reward you

You can look forward to joining an organization that values teamwork and its membership. You will receive a competitive annual salary based on skills and experience. In addition, you would be eligible for variable compensation and matched pension plan per SCU policies. You will also receive a great host of benefits, including:

  • Extended medical, dental, vision benefits, plus a health spending account
  • Short Term Disability, Long Term Disability, Life insurance, and AD&D insurance
  • Employee Banking Benefits (i.e., free chequing account, low interest MasterCard, bonus rate on deposit and lending products)
  • Opportunities for professional development
  • Clothing allowance
Apply Here

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October 5, 2022