Aligning to your customer's preferences pays off - Manitoba Customer Contact Association

Aligning to your customer's preferences pays off

Digital customer engagement is evolving quickly. This year, customers will spend 25% more with companies that get digital transformation right.

Digital channels like web chat, social messaging apps and chatbots hold tremendous potential for customer engagement and support. But customer experience leaders often feel they’ve yet to realize the full potential of these digital channels.

Whether you want to add new digital channels or get the most from channels you’ve already deployed, this ebook lays out five steps you can take to master digital customer engagement.

Learn how to:

Craft your vision and get stakeholders on board

Establish your digital engagement foundation

Add more channels, volume and automation