Social Media Customer Service - Manitoba Customer Contact Association

If your customers are looking for help, social media is a channel you can't afford to ignore. Did you know that 71% of customers who have a positive experience with a brand in social media are likely to recommend it to their friends and family? Getting customer service right in social media can be daunting, but it doesn't have to be. In this half-day workshop, learn how to engage with your customers and respond to them effectively. From handling complaints to kudos, we'll cover understanding what to say, writing the message and measuring its impact. You'll also learn how to elevate the stories your customers are telling and help them before they have to ask! This course is aimed at organizations who already have established social media channels and an overall online presence and would be most beneficial to staff who are regularly involved in responding to customers on social media already. You don't need to know how the platforms work -- you need a strategy that works with practical knowledge you can apply right away. 

Topics we’ll cover:

Why customer service is so important in social media
Understanding your customer service objectives
How to deliver outstanding customer service in social media
Handling complaints and negative comments in social media
Avoiding potential PR disasters in social media
Strategies and tools for effectively managing large volumes of social media inquiries
Getting ahead of negativity by monitoring complaints and spotting recurring issues
Good and not-so-good examples of social media customer service
Social media content basics: profiles, bios, photos, keywords, brand voice and tone


Members - $49 plus GST

Future members - $99 plus GST


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